01 · Set your wake-up time
Choose when you want your morning to begin.
Dawn Sunrise Alarm Clock
£59.00 GBP
£85.00 GBP
Save 31%
Wake up to light. Ease into your day.
Dawn gradually brightens before your wake-up time, giving your brain a morning signal through your eyes. The transition toward waking can begin while you are still asleep. Light leads the way; your chosen sound is there as a backup at the time you set.
- Let gradual light begin the wake-up before sound
- Make your sunrise yours: 10–60 minutes, adjustable brightness
- Keep your chosen sound as a backup at wake-up time
- Dim the clock display or switch it off overnight
Beige woven fabric · Physical controls · No app needed
How light helps you wake up
Set your wake-up time and choose a 10–60 minute sunrise. Dawn starts softly and gradually brightens.
Some light can pass through closed eyelids to the retina, the light-sensitive layer at the back of your eyes. It sends a morning signal to your brain’s body clock, helping prepare the transition toward waking before you are fully awake.
Light is the first wake-up cue. Your chosen sound plays at your set time as a backup. Keep it enabled, since sensitivity to light varies. Adjust everything directly on Dawn.
In the box & power
- Dawn Sunrise Alarm Clock
- USB-to-USB-C cable
USB-powered for your bedside. Connect Dawn to a suitable USB power supply and keep it plugged in.
Product details & size
- Adjustable sunrise: 10–60 minutes
- 20 brightness levels and 8 light options
- Alarm sounds include birds, water, piano and a classic alarm
- Adjustable alarm volume
- Time display: dimmable or off
- Bedside light, sunset mode and built-in white noise
- Sunset and white-noise timer: 10 minutes to 8 hours
- FM radio and Bluetooth audio playback
- Approx. 17 × 15.5 × 8 cm / 6.7 × 6.1 × 3.1 in
- Approx. 350 g / 12.3 oz
- Beige woven fabric front and ABS housing
Your morning deserves a softer beginning.
Lightcomesfirst.
A morning signal through your eyes
Gradual light gives your brain’s body clock a morning cue before you are fully awake.
Find your sunrise pace
Choose a 10–60 minute sunrise and the brightness you prefer.
Sound is your backup
Your chosen sound plays at your set time, even if the light has already woken you.
Sunrise demonstration · Sped up
Bring sunrise to dark mornings
Your light follows your schedule, even before the sun comes up.
Keep the night comfortably dark
Dim the clock display or switch it off while you sleep.
Leave your phone out of it
Set your time, light and sound right on Dawn.
Your morning deserves a softer beginning.
Lightcomesfirst.
A morning signal through your eyes
Find your sunrise pace
Sound is your backup
Bring sunrise to dark mornings
Keep the night comfortably dark
Leave your phone out of it
Sunrise demonstration · Sped up
Your eyes give your brain the morning signal.
Dawn’s light rises gently while you sleep. Some light can pass through closed eyelids to the retina, the light-sensitive layer at the back of your eyes. It sends a morning signal to your brain’s body clock, helping your body ease toward waking before you are fully awake. Light comes first; sound is your backup at the time you set.
Light first. Sound as your backup.
Your eyes give your brain the morning signal.
Dawn’s light rises gently while you sleep. Some light can pass through closed eyelids to the retina, the light-sensitive layer at the back of your eyes. It sends a morning signal to your brain’s body clock, helping your body ease toward waking before you are fully awake. Light comes first; sound is your backup at the time you set.
Set on Dawn. Made for your mornings.
Your sunrise. Three simple settings.
Set your time and sunrise, then choose your backup sound. Light begins the sequence.
Set right on Dawn
02 · Make the light yours
Choose a 10–60 minute sunrise and adjust the brightness.
03 · Set your sound backup
Choose your sound and volume. It plays at your set time as a backup to the light.
Wind down with Dawn, too
Enjoy an adjustable bedside light, then dim the clock display for the night.
4.6
Peace of mind, without the harsh wake-up
“My biggest concern was sleeping right through the light. Turns out, I often start waking up before the alarm goes off. And on the mornings I don’t, the sound is there. That gives me peace of mind without the harsh wake-up from my phone.”
A moment to open my eyes
“My alarm going off used to be my least favorite part of the day. I love having the room gradually brighten now. I get a moment to open my eyes instead of immediately fumbling for my phone.”
A completely dark room at night
“I need a completely dark room to sleep, so I was worried about the clock display. Being able to turn it off solved that. The sunrise light comes on when I’ve scheduled it for the morning. Works perfectly for me.”
I enjoy using it every day
“I looked at a few cheaper options before choosing Dawn. I wasn’t sure about spending that much on an alarm clock, but I genuinely enjoy using it every day. It also looks really nice on my nightstand.”
Already half awake when the alarm starts
“I keep the sound alarm on just to be safe. The difference is that I’m usually already half awake when it starts, so it feels much less annoying. Really happy with this purchase.”
The morning light is my favorite part
“Honestly, the design caught my eye first. Now the morning light is my favorite part. I hadn’t realized how much I hated going straight from a dark room to a blaring phone alarm.”
Your bedside. Thoughtfully put together.
Soft woven fabric. Physical controls. A sunrise on your schedule.
Make it yours, right on the clock
Set your time, light and sound with physical controls within reach.
Give your phone a night off
Keep your time and alarm beside you. Give your phone another place to charge.
A gentler wake-up starts with light.
Your eyes help tell your brain when morning is arriving. Dawn builds the light gradually before your set time, giving that signal a gentle lead-in. Your chosen sound is there as a backup, with physical controls right on the clock.
Let light lead. Keep sound as your backup.
Light before the alarm
Your sunrise builds over 10–60 minutes.
Sound as your backup
Your chosen sound plays at your set time as a backup.
A display you can dim
Dim the clock display or switch it off at night.
Meet your new morning setup.
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A little light can pass through closed eyelids and reach the retina, the light-sensitive layer at the back of your eyes. Cells there signal morning to your brain’s body clock, which helps coordinate sleep and waking. Dawn gradually increases that light before your set time, so the transition toward waking can begin before you are fully awake. Light is the first cue; sound is the backup.
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Light is the first wake-up cue. Your chosen sound still plays at your programmed time as a backup, whether or not you have already woken. Keep it enabled: light sensitivity, your position in bed and sleep masks can affect how much light reaches your eyes.
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Yes. Choose from 20 brightness levels and set the sunrise duration separately.
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Yes. Dim it or switch it off completely. Your sunrise and alarm settings stay separate from the time display.
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Choose the placement, brightness and volume around both wake-up times. The sunrise and sound can be noticed by someone else in the room.
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You can still use the sound alarm. For the sunrise experience, the light needs to reach your eyes, so consider how much light your mask blocks.
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No. Set the time, sunrise, alarm sound and volume directly on Dawn.
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Options include birds, water, piano and a classic alarm. Adjust the volume right on the clock.
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Dawn adds a gradual sunrise before the sound, plus an adjustable bedside light, a dimmable time display and built-in white noise.
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Your Dawn Sunrise Alarm Clock and a USB-to-USB-C cable. Connect Dawn to a suitable USB power supply and keep it plugged in at your bedside.
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Yes. Enjoy the adjustable bedside light, sunset mode and built-in white noise. The sunset and white-noise timer can be set from 10 minutes to 8 hours.
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Start with your usual wake-up time. Choose a sunrise duration, brightness and sound you like, then fine-tune them over your first few mornings.
Make tomorrow morning a little softer.
Give light time to ease you toward waking, with sound as your backup.
10–60 minute sunrise · Adjustable light and sound · No app needed
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